How Live Chat Improves User Experiences and Creates Better Landing Pages

Jun 2023

Landing pages are your brand’s first impression. These pages should be designed to enhance rather than diminish the conversion rates directly influencing your sales.

This is why it’s important to choose the finest designs, tools & content for your company's landing page. Want to humanize your brand? Provide a live customer support option for visitors to have their queries dealt within minutes and in real-time.

Products and services are your business’ primary sources of revenue. If your website showcases them, then Live Chat is a must. Unfortunately, a website alone is not sufficient in this cutthroat business world. It adds a human touch to an otherwise stagnant and an engaging website.

Here are some ways it can be used to upgrade the online user experience and make difference.

1. To Provide Improved and Timely Customer Support

The website is your business’s digital portfolio. It’s where you exhibit your products and services. It’s accompanied by creative and action-generating content, which convert visitors into paying customers. Your top priority should be making the website user-friendly so your visitors’ questions and queries get resolved promptly.

Live Chat consists of a customer on one end and a sales representative on the other. Rather than working the lengthy process of setting up a call meeting, visitors would prefer that their queries be answered right away.

Live Chat software, like, can also provide 24/7 customer support to help establish pre-set customized answers or provide a file from a knowledge base that includes your customer’s query, using an AI-based chatbot. This can be your low-cost sales agent option.

2. Providing Rich and Personalized Experience

71% of businesses own an internet website. This makes it hard for your website to stand out. If you don’t want to be just another business with a website, you need to give your visitors something to remember you by and your customers a reason to return to you with their business.

Providing your customers with a personalized experience ensures they stay with you and turns your visitors into paying customers. You want them to feel like they are part of something bigger when buying your brand. It gives them satisfaction and provides a level of customer support on your landing page. Since this is your brand’s first impression, it shows that you value your customers and their experience with you.

To be top in your industry, you need to provide your customers with a personalized experience by embedding the feature onto your landing page.

3. Delivering Comfort and Increasing Customer Satisfaction

Live Chat brings personalization and convenience to your landing page. Combining them gives you the perfect formula for customer satisfaction. Live Chat provides a 73%customer satisfaction rate -the highest when compared to 66% from emails and 44% from phone calls.

Providing Convenience and Increasing Customer Satisfaction

Featuring Live Chat on your landing page puts the option directly in front of your customers’ eyes. Should they get stuck or confused, they can easily reach out to you rather than googling “XYZ customer care number” or “XYZ customer care email” to reach you.

Providing visitors with convenient options for reaching you, 24/7, makes your products and services more desirable. Forcing your visitors to have to Google customer care numbers while in your conversion funnel will cause your customers to lose interest in your brand. Providing convenience results in a higher conversion rate.

4. Brings Out the Best in your Sales Team

How does your sales team feel when they must deal with different, and sometimes difficult, customers? Add in the responsibility for keeping everything organized within 5 different software systems required as part of your sales stack, and how would you answer?

It’s time to bring out the best in your sales team by keeping communication channels simple. When properly organized, your sales team will have plenty of time for dealing with and responding to more customers. That means more business for you.

Improved communication channels:

A. Bring in most of your customers

B. Allow for organization and prioritization of customers and their inquiries

C. Enhances sales agent potential

5. Mortal Your Brand

Live Chat adds a human factor to your website! Today’s customers don’t want to just buy your products in exchange for money. They want customer experience and a relationship with your company. Live Chat Builds long-term relationships with your customers.

Those customers who feel like they have a personal relationship with your business will always return. That means increased sales for your business. It shows your customers that you care and award you with their loyalty in return.

Now that we’ve shown why Live Chat is a must for your landing page and how much value it creates for your brand, it’s time to choose the right software development company for your business.

These questions will allow you to choose the right Live Chat software to meet the needs of your business:

  • Would you prefer a simple or a multi-channel Live Chat support feature?
  • Is it available in a mobile format?
  • Does the software provide for customization of the Live Chat window so it matches your brand?
  • What advanced features, i.e. canned responses, co-browsing, chatbots, profile management, etc., are offered, and do you need them?
  • What integrations does the software offer?

More questions can be considered by reading these 7 considerations.


Providing exceptional customer support is not easy. Today’s businesses experience so much competition that you have to stand out. Always remember to prioritize your customers over your profits.

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